Hyundai wants you to have more family time with the Soapbox ride



Hyundai Motor has designed the Hyundai Soapbox ride which parents can spend time to build together with their children. It’s developed by the engineers and designers from the Hyundai Motor Europe Technical Center (HMETC) using affordable and easily-available materials.

Hyundai Motor Europe, Vice President of Marketing & Product, Andreas-Christoph Hofman said, “In recent months, spending time together as a family has become more valuable to people. We wanted to create a fun project that would give families and friends an enjoyable project that brings them together”.

He added, “Of course, the Hyundai Soapbox had to stay affordable, so our designers developed it using materials that can be easily found in a local DIY store.”

The designer looks to the Hyundai 45 concept which the Ioniq 5 EV SUV is based off, for direction and inspiration for the final soapbox design. Aspects of the 45 can be seen on the body of the soapbox, such as the flat panels and wedge-shaped silhouette.

The completed Hyundai Soapbox is made out of wood, metal rods, and connecting materials such as brackets and screws. The wheels are from a wheelbarrow. It has joysticks (made up with screwdrivers) for steering and a simple mechanism for braking.

When fully assembled, the Hyundai Soapbox is one meter wide and 1.76 m long. Hyundai took into consideration that the soapbox must be able to fit into a regular passenger car so that families could transport it to different locations as they look for hills to roll it down.

The Hyundai Soapbox instructions are just a basis to help people get started – parents and children should feel free to upgrade and personalise their own versions however they want. If you are interested to build one yourself or with your family, you can find the instruction on how to build your own soapbox over here.


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