To help customers experience the all-new BMW X5 xDrive45e M Sport in a time where social distancing measures are being practiced worldwide, BMW Malaysia today unveiled its first augmented reality (AR) web app for a “real time, real life” experience of “The Boss” without stepping foot into a BMW dealership.

The AR experience presents a “virtually realistic” 3D model of the all-new BMW X5 xDrive45e M Sport that users can place at any location through the camera viewfinder of their mobile phones. Users can also resize and rotate the car to further fine tune the placement, letting you “park” the car properly in your driveway to see how it looks in front of your house!

Once you’re happy with the placement, tapping the lock button on the top right will then bring up the floating information bubbles around the car, where users can then tap on to learn more about key features of the car.

Additionally, you can also switch between the four exterior colours available on the new X5 PHEV – Phytonic Blue, Black Sapphire, Mineral White, and Artic Grey – to see which fits the best with your other cars at home. Unfortunately though, the 3D model does not include the interior of the vehicle.

As it is built on web-based technologies, the new AR experience allows users to discover the new BMW X5 without the need to download a specific mobile application. To experience the new interactive AR feature, all you need to do is visit the dedicated webpage, available here, on your mobile phone.

The all-new BMW X5 xDrive45e featured in the AR experience was launched locally last month as a follow up to the brand’s hugely-popular PHEV X5 variant introduced back in 2016. Available in a single M Sport variant, the latest version of ‘The Boss’ is priced at RM440,745 on the road without insurance, and with sales tax exemptions applied.

Underneath the hood of the hybrid SAV (Sports Activity Vehicle, BMW speak for SUV) is a 3.0-litre twin-scroll turbocharged inline-six engine, paired to an electric motor for a combined output of 394 hp and 600 Nm of torque. The engine is paired to an eight-speed ZF automatic gearbox.

Performance wise, the new X5 xDrive45e completes the century sprint in just 5.6 seconds, a whole 1.3 seconds faster than its predecessor. With a battery that is now nearly three times the capacity from before, The hybrid X5 boasts an electric-only range of 77 km.

For the latest revised price list for BMW models in Malaysia, click here.


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Woon
Believes that a car is more than just numbers and facts, it's about the emotions they convey. Any car can be the right car for someone, but he'll probably pick a hot hatch over anything else.