Honda Malaysia has announced its collaboration with Socar, the car-sharing company, to provide mobility aid for the front-liners in the battle against the COVID-19 pandemic. The collaboration will see 50 units of Honda City to be provided to the front-liners through the Socar platform.
The collaboration is initiated for Honda owners serving as frontline workers, who are unable to use their vehicles during this difficult time. The 50 Honda City vehicles will be provided for a duration for one month, with costs fully borne by Honda Malaysia.
The company says that it appreciates the brave spirit as well as self-sacrifice of the front-liners, and hopes to contribute by easing their mobility situation and reduce transportation hassle of these front-liners, allowing them to perform their jobs with more peace-of-mind.
Honda Malaysia Managing Director and Chief Executive Officer, Toichi Ishiyama said, “Everyone is playing their part in the fight against the COVID-19 outbreak, and frontliners hold an even more important role in these difficult times. The past few weeks have not been easy for all in Malaysia, especially the front-liners who are working tirelessly to protect Malaysia from the pandemic.
“Despite having to withstand extra strain that is being put on them by the current situation, their selfless dedication and sacrifice have gained utmost respect from people in Malaysia and earned worldwide recognition. […] Inspired by the like-minded challenging spirit, Honda Malaysia would like to assist in any way we can in this unprecedented situation,” he added.
Honda customers serving on the frontline can sign-up for the initiative via Honda Malaysia’s website here.