In times like these, with restricted movement so essential to reduce the number of Covid-19 infections, conveying a simple “Stay Home” message to the masses can prove to be a tall order. It requires creative use of technology for the message to be conveyed as comprehensively as possible and the Dubai police force has shown the world how it’s done.

They’ve recently launched an SMS alert service which enables them to broadcast awareness messages and safety alerts to BMW and Mercedes-Benz owners across the country. So far, there hasn’t been any information from the Mercedes-Benz camp, but the Dubai police force has recently shared an image of the message on their social media account.

The message that reads “Please stay at home for your safety, Dubai Police” is projected onto the infotainment display every time the car is started via BMW’s ConnectedDrive network.

Reports have it that 18,000 customers have received the message within 24 hours after the initiative was launched. Subsequently, it was broadcasted to over 30,000 BMW vehicles in Dubai.

“This move is in accordance with the directives of His Excellency Lieutenant General Abdullah Khalifa Al Marri, Commander in Chief of Dubai Police, to utilise the latest technologies and innovations in ensuring the safety and security of community members,” said a spokeperson of the Dubai police force.


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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.