Goodyear has announced its collaboration with Skechers which will see the outsoles of their shoes feature Goodyear rubber technology for increased grip, stability and durability.

Whether it’s for men, women or children, these Skechers will feature Goodyear Performance Outsoles that offer enhanced stability while running, excellent grip over slippery surfaces, and durability for long-lasting wear.

This is made possible with Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil – a renewable, bio-based material used in some of the company’s top-performing tyres in the U.S. and Canada.

Initially only available in the Skechers’ GOrun collection, the technology will soon be applied to a wider range of shoes – for kids and work footwear.

In other related news, the company announced that it has eclipsed three million miles of data from road tests and field trials with customers on its connected tyres. These connected tyres which are embedded with sensors and are able to communicate road and tyre conditions to the vehicle.

Studies have shown that Goodyear’s connected tyres can reduce stopping distance lost between a new and worn tyre by 30%.

Goodyear’s connected tyre system continuously measures and records tyre-derived information, which is paired with other vehicle data and connected to Goodyear’s cloud-based proprietary algorithms.

The tyres can measure tyre wear, load, inflation and temperature, along with road surface conditions, in real time, allowing the vehicle to adjust and respond to these measurements and optimise vehicle performance. This feature according to Goodyear, will see increased importance with the uprising of electric and autonomous vehicles.

Recently, Goodyear introduced to the Malaysian market the new Eagle F1 SuperSport range of tyres, their latest addition to the Eagle F1 line-up.

The SuperSport range consists of three tiers – SuperSport, SuperSport R and SuperSport RS. Categorised as UUHP (for ultra ultra-high-performance) tyres, Goodyear says that the tyres utlises development experience from racing to be used on the road.


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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.