The 2020 Geneva Motor Show was abruptly cancelled at the last minute due to the worsening COVID-19 situation. However, Volkswagen was not going to let that dampen its spirits.
After moving the launch of the eight-generation Golf GTI online, Volkswagen has now painstakingly recreated its Geneva Motor Show stand in every detail, but made even better because now everyone can visit it – through your web browser.
“Visitors” can either stroll around the virtual motor show freely, or follow a guided tour that brings you around the key displays. The guided tour also includes some more interactive aspects – such as an “X-ray” vision for the ID.3 electric propulsion technology, or swapping out wheels and paint job.
All of Volkswagen’s latest offerings are on display, including the recently launched Golf GTI (and the rest of the Golf line-up), plug-in hybrid Touareg R, as well as the ID.3 and the ID Space Vizzion concept.
Volkswagen Chief Marketing Officer, Jochen Sengpiehl said, “Our first digital booth is only the opening chapter in our new sustainable concept for future innovative online experiences.
“Exploiting the opportunities offered by virtual reality is part of our digitalization strategy. It will become an integral component of our experience marketing, the entire external presentation of the brand and interaction with customers and fans,” he added.
The virtual show will be available free of charge on the website until the 17th of April 2020.
