The S90 being as accomplished as it is, is a wildcard for those looking for a BMW 5-series and Mercedes-Benz E-Class.

That’s because if you’re looking for luxury, it’s hard to turn away from the Mercedes’. If sheer driving pleasure is concerned, there’s probably only one company that makes ultimate driving machines.

But if safety is the main priority, there’s only one direction to look at. As much as the S90 lacks just a tad of the Mercedes flair and the driving pleasure a BMW exudes, it’s hard to not feel like it’s the safest thing out there.

And it was easier to shy away from them before when they looked like stacked shoe boxes but times have changed for Volvo. They’ve now been groomed to draw divided opinion when parked next to an equivalent BMW or Mercedes-Benz.

It won’t have many jumping on it, but unlike the old Volvos you’ll see in this video, this one’s got the looks to draw some attention and get the curious cats to come poke around.

The fact that there is only a RM10k difference between the S90 T5 and the 520i Luxury Line for example, a car we consider to be the ruler of this territory, it makes decision-making an even harder task.

How would you choose?