According to a study by the Center of Automotive Management (CAM) – an independent scientific institute for empirical automotive and mobility research as well as for strategic advice at the University of Applied Sciences of Business ( FHDW ) based in Bergisch Gladbach, Germany, Mercedes-Benz is the leading premium brand for innovations over the period of 2016 to 2019.
CAM analysed the automotive innovations of 31 premium brands and Mercedes-Benz proved to be the most innovative, with around 180 new features in series production. These innovations included assistance systems such as the anti-theft warning system, the intuitive and intelligent multimedia system MBUX and ENERGIZING comfort control.
Mercedes-Benz first presented the MBUX multimedia system at the 2018 CES show. The name of this infotainment system denotes the emphasis and precedence on user experience (UX), with a key feature of MBUX being its ability to learn via artificial intelligence.
MBUX is thus customisable and adapts to the user, and creates an emotional link between vehicle, driver and passengers. Other complementary functions include the high-resolution Widescreen Cockpit with touch operation, navigation display with augmented reality technology plus intelligent voice control with speech recognition, activated by saying “Hey Mercedes”. Over-the-air updates are also possible.
In Malaysia, selected models now come with the latest Mercedes me connect (Mmc) remote access services, namely the newly facelifted GLC and A-Class range fitted with the latest version of the MBUX hardware; other Mercedes-Benz models sold here will also be updated over time. By installing the Mercedes me app (available on Google Play Store and Apple App Store), users can access a host of information and features of their vehicle via their smartphone, including vehicle maintenance management, accident recovery, remote engine start, vehicle diagnostics, etc.
