Proton recently launched it’s own official store on e-commerce website Shopee, and more than 200 bookings have already been made for the Proton X70 since the start of the e-commerce platform’s 12.12 Birthday Sale.
The online campaign offers customers to place a booking for the Proton X70 Premium 2WD at just RM99, instead of the usual RM1,000. The first 50 customers who successfully register their Proton X70 before 31st December 2019 will also receive Shopee vouchers worth RM2,000, and enjoy other ongoing promotions for the month from the local carmaker.
The partnership between Proton and Shopee isn’t the first time the national carmaker has utilised online avenues for vehicle sales. Prior to the official launch of the X70 last year, Proton introduced online bookings through its own website, which helped push the pre-launch order book to over 10,000 units.
Proton’s Chief Executive Officer, Dr. Li Chunrong said, “Commerce today has changed drastically from what it was even as recently as just five to ten years ago. Proton has to keep up with these changes to remain relevant and while we are pursuing our strategy to increase customer touch points via the growth of 3S/4S outlets, we must also utilise technology to drive mobility for the business.
“We started to enable online bookings of our cars since late 2018 and over the next few years we could expand the use of this as a sales platform. With improved online security and transaction platforms becoming widely accepted, there could be a time when financing could be applied for and approved online so Proton aims to be at the forefront of adopting these new technologies,” added Dr. Li.
Production of the locally-assembled X70 has officially commenced at Proton’s upgraded Tanjung Malim assembly plant. The locally assembled C-segment SUV will sport an retuned engine with increased torque, Proton’s new emblem, and possibly a new seven speed dual-clutch transmission.