Since 2002, the Volkswagen’s R models have been at home on race tracks throughout the world and, in addition to high-performance engines, have offered their owners the combination of everyday usability and stylish understatement.
The new R logo symbolises the performance brand’s fresh start. It is more modern, distinct, sleek and reduced to its essential components where it can be used for various purposes, remaining particularly suitable for digital media.
The new logo was developed at the Volkswagen Design Center. The team surrounding Head of Volkswagen Design, Klaus Bischoff, developed the new R logo together with Technical Development and the Volkswagen R Marketing team.
“The R marks the athletic apex of our model program and the R logo serves as an expression of both aesthetics and sportsmanship. At the same time, it is gaining in terms of both clarity and charisma, as is the new Volkswagen brand logo,” said Bischoff.
The redesigned badge can be seen for the first time on the Atlas Cross Sport R-Line in North America.