The new Emperor of Japan has ascended to the throne but his coronation won’t be due until the 22nd of October and for the grand occasion, the new Emperor will be riding in a one-off 3rd generation Toyota Century with its roof chopped off.

In catching a glimpse of the new Emperor, necks will not be strained as the Century’s rear seats have also been custom raised by four centimetres while the license plate has been replaced with a gold imperial seal.

According to Japanese Nostalgic Cars, this is the royal family’s first new parade car in 30 years, in replacement of a 1990 Rolls-Royce Corniche III.

The new Toyota Century marked only the 3rd major redesign of the car in 50 years of existence with the 2nd generation model introduced as recent as 1997.

Priced at 19,600,000 yen (approx. RM712 k) and most definitely over a million Ringgit if you factor in our local taxes – the latest Century is powered by V8 engine that makes 381 hp and 510 Nm aided by two electric motors which themselves make 224 hp and 300 Nm.

According to an outline of requirements for a Royal Vehicle set out by the Japanese Government, the Century was the only suitable candidate.

Why the eye-watering price tag? The level of meticulousness applied onto the Century is only rivaled by very few, if any.

The Phoenix emblem takes a craftsmen six weeks to engrave while a wet sanding technique is carried out three times to smooth out the slightest unevenness on the body before a seven-layer paint is applied.


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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.