BMW Malaysia today introduced the BMW Elite M Card specifically for owners of BMW M and M Performance models. The benefits under the Elite M Card complements existing BMW Privileges Elite Card with M-specific privileges.
For starters, BMW Elite M cardholders will get to participate in local and regional M Track events at more attractive prices. Cardholders can also enjoy additional discounts for BMW Driver Training events and BMW lifestyle merchandise.
Additionally, cardholders receive priority service appointments and reception at the Car (RATC) at all BMW service outlets and BMW M dealerships, loyalty discounts for repeat customers, as well as a dedicated page within the BMW Group Loyalty+ Mobile App.
Managing Director of BMW Group Malaysia, Harald Hoelzl said, “M is the most powerful letter in the world. Combining our passion for high performance and our priority to our customers, it is only apt to provide BMW M owners with M-specific ownership privileges as exceptional as their cars.”
As mentioned above, the BMW Elite M Card works in tandem with the existing BMW Privileges Elite Card, thus BMW M owners will still have complete access to the benefits from their existing programme. To recap, BMW Privileges Card includes a 5-year unlimited mileage warranty and free scheduled service, 24-month tyre warranty program for run flat tyres, BMW Roadside Assistance and accident hotline, BMW Group Loyalty+ Mobile App, and BMW Service Online.