Geely’s latest project, codenamed SX11, was shown in its full glory earlier and the company has since taken to social media to reveal its official name for the Chinese market – Geely Bin Yue (缤越). Geely is also reaching out to the world to give the Bin Yue an English name.
The name Bin Yue is a combination of the brand’s larger sibling Bo Yue and Bin Rui – “Bin” for models sitting on the new B-Segment Modular Architecture (BMA) platform and “Yue” for vehicles with an SUV body style. Quite a systematic and clever naming logic if you ask me.
To recap, the Bin Yue is targeted at the younger (or young at heart) crowd with a stylish and sporty design. The cabin also boasts best in class technologies with floating widescreen infotainment system, LCD instrument cluster, electronic gear selector, electronic parking brake and a panoramic sunroof.
Powering the Bin Yue is a 1.5-litre turbocharged three-cylinder petrol mill co-developed with Volvo, packing 177 hp and 255 Nm of torque. The new engine is enough to send the SUV sprinting from 0 to 100 km/h in 7.9 seconds, a figure Geely claims betters even the premium marque.
The BMA platform is known for its modularity to help Geely Auto as a Group to achieve better economies of scale in manufacturing and development. It is still a little far-fetched to think about it, but a B-Segment Proton SUV based on the BMA platform does sound good…