Say the words Rolls-Royce and you’d picture its natural setting to be at the valet of a posh hotel or in an exclusive gala setting but for the upcoming Cullinan, Rolls-Royce has taken a rather unconventional approach to prove itself, Effortless Everywhere.
It’s been three years since the Cullinan’s test programme began – conquering freezing snowfields to searing deserts. Its Final Challenge, in collaboration with National Geographic, will see the Cullinan plough through the treacherous terrains of the Middle East, Northern Europe and the United States.
The Final Challenge will begin in Scotland, onward to the Alpine snowfields of Austria, through the deserts of the Middle East and lastly, across the USA – all of which will be broadcasted by National Geographic on social media.
The Rolls-Royce Cullinan will be accompanied by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012.