Mazda’s latest design study, the Mazda Vision Coupe has just been awarded “Concept Car of the Year” at the 11th Car Design Night Geneva, held at the 2018 Geneva Motor Show (GIMS). First presented to the world at the 2017 Tokyo Motor Show, the four-door luxury coupe concept won the hearts of the panel judges.
Judged by a panel of 18 judges consisting of design directors at global automakers, the panel praised the Vision Coupe’s modern take on Japanese inspired design. The designers at Mazda have evolved the brand’s KODO: Soul of Motion design into a more elegant and premium styling but at the same time maintaining that strong presence it is known for.
Mazda’s Managing Executive Officer in charge of design and brand style, Ikuo Maeda said: “Following on the Paris award, we are delighted once again to have VISION COUPE recognised with a global design prize. It’s truly an honour to have this model which aims to express the essence of Japanese aesthetics, applauded by some of the world’s top car designers.”
“The essence of this design concept will be evident in the next generation of Mazda cars, the first of which is due to be launched in 2019,” Maeda-san added.
Mazda Vision Coupe