Ever since Mazda returned to the automotive front pages, their signature KODO design language has been at the forefront of solidifying a place among the heavyweights of car manufacturers.
The KODO design philosophy breathed life into their cars while reflecting the spirit of the vehicle’s designers and its builders. The process required Mazda’s engineers to be meticulous – to prevent mass-production from diluting high levels of craftsmanship.
Take the “grinding stone” for example, a material used to shape, form and refine the lines of a car; more than 12,000 grinding stones were tested and rejected before Mazda developed its own unique “KODO stone”.
The “KODO stone” allowed Mazda’s master craftsmen (or Takumi) to precisely sculpt the metal moulds to reflect their passion, to bring a piece of drawing to life, to project soul of motion.