Mazda to make i-ActivSense standard on all models, autonomous driving by 2025



Following the announcement of SkyActiv-X petrol engine, Mazda has also revealed their plans to develop more advanced safety technologies in hopes of eliminating traffic accidents. Adopting Mazda’s Proactive Safety philosophy, the company is looking to enhance fundamental safety measures, standardise i-ActivSense advanced safety features on all Mazda models as well as begin testing of autonomous driving technology.

Fundamental safety measures according to Mazda, encompasses correct driving position, pedal layout and good visibility, basically taking Jinba-Ittai (horse and rider as one) to another level. The refinement of Jinba-Ittai will make driving a more pleasurable and comfortable experience, resulting in a more relaxed and safer journey altogether.

In Japan, i-ActivSense advanced safety features is slowly being made available on all Mazda models. The company is planning to take this further by making i-ActivSense a standard fitment for all Mazda model sold outside of Japan starting in 2018. This would mean from next year onwards, we could see this suite of safety features on our local-spec cars.

Lastly, Mazda has pledged to begin testing of autonomous driving technologies in 2020, in line with Mazda’s Co-Pilot Concept2 – an active safety system that assumes control of the vehicle should the driver lose consciousness. Mazda is also aiming to make the system standard on all models by 2025.