An 85-year old retired civil servant walked home today with the keys to a brand new Proton Saga 1.3L CVT Premium (worth RM46k) after winning a contest devised by Proton Holdings Sdn Bhd to reward some of their most loyal and earliest customers.
Mohd Isa bin Ibrahim Shah, who formerly worked with RISDA, was the Grand Prize Winner of the Proton Search Contest 2016 (held for 13 weeks from 8 March to 8 June 2016). The contest was organised to search for the longest owned Proton car and must still be in relatively good condition for daily driving. Ibrahim Shah is just one out of 866 entries from all corners of Malaysia.
According to Ibrahim, he has been driving his Proton Saga 1.3S manual (then sold for about RM18,500) since 1985. “The Saga has brought much joy and meaning to my family. It is so reliable that not only did it serve my family, but more importantly it has dutifully served me in my charitable works with the indigenous (orang asli) folks until today,” said the 85-year old.
Winning the contest isn’t just about who owns the car the longest. All contestants are required to share warm memories of their cars either through written stories or short videos. Proton said the contest is intended to demonstrate the company’s commitment to building, maintaining and rewarding their loyal customers.
Proton’s Deputy CEO, Dato’ Radzaif Mohamed said the contest brought many of the oldest Proton owners (single owners as well) to share their wonderful stories that many Malaysians will be able to connect with.
Of the 866 entries, 11 finalists were chosen by a panel of professional judges, out of which Ibrahim Shah came out tops. Besides winning the new Saga CVT Premium, Ibrahim was also handed a RM1,000 cash reward and another RM5,000 for the refurbishment of his trusted 31-year old Saga 1.3S.
The remaining 10 didn’t go home empty handed, though. Each finalist received a consolation prize of RM1,000 in cash reward and an additional RM5,000 refurbishment voucher, all to be done at Proton’s Centre of Excellence. All winners were taken for a thorough tour at the facility (including Design Studio and R&D facility), as well as a joyride around the Proton Test Track.
IMAGE GALLERY
Ibrahim Shah’s 1985 Proton Saga 1.3S
2016 Proton Search Contest Winners
