Universo Ferrari showcase in Bangkok, Thailand – a first in Southeast Asia


The Universo Ferrari, a showcase of all things Ferrari, recently took place in Bangkok, Thailand. It is the fourth edition of the Universo Ferrari, an event held in Italy, Australia and Korea in previous years. The event in Bangkok also marked the first time Universo Ferrari was held in Southeast Asia.

Celebrating the innovative legacy of Ferrari, the Universo Ferrari practically bring Maranello, Italy to Bangkok, Thailand, with a showcase of 20 extraordinary Ferrari models. These include past and present Ferrari models that have made headlines either in motorsports or automotive innovation.

Visitors at the Universo Ferrari also got to witness the unveiling of the Ferrari F80, Maranello’s new King. Ferrari’s motorsport icons were also on display at the Racing Zone, including the F1-2000 which helped Michael Schumacher win his third Formula 1 World Championship, and the 499P Le Mans race car. The 499P won the 24 Hours of Le Mans back to back in 2023 and 2024.

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Aside from the Formula 1 car, there were other motorsport memorabilia on display. Ferrari’s involvement outside of automotive and motorsports were also exhibited at the Ferrari Lifestyle Zone.

The Ferrari Classiche Zone saw Ferrari’s 308 GTB and iconic F50 on display; time capsules that allowed visitors to relive a different era of Ferraris. The F50, in case you’ve forgotten, was conceived to celebrate Ferrari’s 50th anniversary.

In the Sports Cars Zone were the 296 GTB, the Purosangue, the SF90 XX Stradale, the Daytona SP3, and the latest Prancing Horse that dances to the V12 beat, the 12Cilindri.

“Universo Ferrari is an exclusive event that showcases the timeless beauty, innovative technology and dynamic performance that Ferrari has led the automotive industry with for over 77 years. I am delighted to introduce the journey of innovation that the brand has embarked on to our clients and fans in Thailand, a very important market for Ferrari,” said Chief Marketing & Commercial Officer of Ferrari SpA, Enrico Galliera.

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GALLERY

UNIVERSO FERRARI

FERRARI F80