Sino-British marque MG is going big at the 2026 Goodwood Festival of Speed. Alongside the MG Go!, the brand also brought out the Cyber Concept, which it says will showcase MG’s design language of the future, penned by Vice President of Global Design Jozef Kaban.
Taking the form of a D-segment flagship SUV, MG says the Cyber will be headed for production sometime in the future – but certainly later than the MG Go! which is planned for market introduction sometime next year. In any case, the design touches here will also make their way onto the wider MG lineup of the future.
Not much is known about the Cyber Concept as of now, but Autocar reports that the design study on show at Goodwood measures approximately five metres long. It’s described by Kaban as a “dream car” for the brand, and will act as the halo car for MG’s premium and luxury aspirations, much like what the Cyberster was for the sporting side.
Styling wise, the sloping roofline and sculpted haunches draws inspiration from the EX181 land speed record car, MG says. Certainly not its shape, though, since the crossover-SUV silhouette of the Cyber Concept was designed for versatility and everyday comfort, while the EX181, well, it was just for top speed and nothing else.
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Nevertheless, the marque says that driving pleasure will still very much be a key focus for the eventual production car, boasting “the emotional appeal, dynamic character and sense of occasion traditionally associated with sports cars” – even if it’s meant to be an electric SUV.
Commenting on the concept, Kaban, said, “Great design begins with people, not products. Technology and innovation are essential, but they can be shared. Character cannot. The future of automotive design is about creating cars with a strong identity that people instantly recognize and emotionally connect with. Great design should spark curiosity, excitement and desire. It should make people stop, smile and want to discover more.”
“Our MG concepts express this vision for the future of the brand. Because great design is never just about the car. It’s about people, their experiences and their dreams. Our role is to inspire them and create products that enrich their journey through life,” he added.
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