In conjunction with International Women’s Day 2026, Grab Malaysia has introduced a new Women-Only Rides service alongside a nationwide campaign aimed at increasing the number of women driver-partners on the platform. The service was launched during Grab’s International Women’s Day event, and was attended by Deputy Minister of Women, Family and Community Development, Lim Hui Ying.
Currently available in the Klang Valley and under its Beta testing phase, the Women-Only Rides feature can be accessed exclusively via Advance Booking. The service matches women passengers only with verified women driver-partners, addressing safety concerns from both women driver-partners and users, particularly when travelling alone.
The ride option is visible only to women passengers within the Grab app. To access it, passengers must complete a one-time gender verification process, which requires submitting their MyKad (or passport) along with a selfie. Grab says the information is cross-referenced with official records before the feature becomes available.
Grab Malaysia Managing Director, Adelene Foo, said, “This launch deepens our longstanding commitment to safety and empowerment. Built on Grab’s existing safety infrastructure, the Women-Only Rides builds on our #SisBoleh initiative which started in 2023. It’s not just a new feature, it’s about ensuring every woman has a safe space to move and earn.”
“By strengthening trust, we create mutual benefits: greater comfort for women passengers and more earning opportunities for women driver-partners. When we prioritise a woman’s peace of mind, we also support her path to financial independence,” she added.
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To meet the potential demand for the service, Grab Malaysia has also launched a Women Driver Acquisition campaign running from 8 March to 30 September 2026. The campaign aims to expand the platform’s pool of women driver-partners nationwide.
As part of the campaign, new women driver-partners can stand to receive rewards totaling RM100,000, including fuel vouchers and a brand-new Proton Saga as the grand prize.
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According to Grab, the Women-Only Rides service operates on the same safety framework used across the platform. These include:
- Onboarding screening: Security checks and health screenings before drivers join the platform
- AI-powered facial verification: Live selfie checks to confirm driver and passenger identities
- Number masking: Hides real phone numbers during communication
- Share My Ride: Allows real-time trip sharing with trusted contacts
- SOS emergency button: One-tap emergency assistance available 24/7
- AudioProtect: Encrypted audio recording feature, mandatory for rides between 10pm and 6am
- Trip monitoring: Detects route deviations, unexpected stops or collisions
- Telematics monitoring: Uses smartphone sensors to identify unsafe driving behaviour
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