For the Tifosi with Ferrari passion running through their veins, good news – there’s now even more ways for you to show off your love for the Prancing Horse. L’OR Espresso has teamed up with Ferrari Hypercar to launch the new Passione Rossa coffee collection, and it’s now available in Malaysia – for a limited time only.
As a nod to Ferrari’s Italian heritage, the two unique L’OR Passione Rossa espresso blends are also named after two iconic cities in Italy: Maranello, Ferrari’s hometown, and Imola, where its iconic racetrack is named after the supercar maker’s founder, Enzo Ferrari.
Maranello is the more traditional Espresso blend, with notes of red berries and dark chocolate in every sip. The perfectly crafted balance in flavour is akin to the perfect harmony between power and finesse in a fire-breathing hypercar.
For those who want a more intense kick, The Imola ristretto delivers a more powerful cup which L’OR says “captures the exhilaration of driving a Ferrari racing car”. Hints of dried summer fruit peek out from the thick, velvety texture, creating a sensory experience that lingers long after the last drop.
Both blends were artfully created in-house. Like Ferrari, L’OR also shares a common passion in human craftsmanship. Clearly, the partnership between L’OR Espresso and Ferrari is more than just coffee – it’s about a shared vision and unwavering commitment to excellence.
First announced at Ferrari’s Finali Mondiali event in Imola, Italy, the partnership will see the L’OR branding displayed proudly on the Ferrari 499P Le Mans Hypercar (LMH) race cars, as well as on the crew’s uniforms. L’OR coffee will also be served in Ferrari’s VIP hospitality suites at race events.
Intrigued to feel like a Ferrari royalty? Head on over to the L’OR Espresso roadshow at The Exchange, TRX, to experience it for yourself. The event will take place at the concourse in front of Mercato supermarket, 10 am to 10 pm daily from 23rd to 29th June 2025.
The Passione Rossa coffee collection is also available for purchase at Village Grocer, Aeon, and Mercato supermarkets, as well as the JDE World of Coffee store on Shopee, linked here.
Wrapped in a specially-crafted aluminium pod, the airtight capsules are also compatible with the Nespresso®* Original Coffee Machines.
*Trademark of a third party not related to JACOBS DOUWE EGBERTS.
