Isuzu was happy to report that sales figures for their Isuzu D-Max pickup truck in the first quarter of 2025 have not only increased to make it the second-bestselling pickup truck in Malaysia, but even peaking to its highest-ever market share to date at 18.3%, up from 14% from the same period last year.
The significant increase comes at a time when diesel fuel in general no longer receive subsidies, causing a sharp rise in fuel prices.
What’s perhaps most surprising was the drastic increase in sales in Peninsular Malaysia. While Isuzu continues to hold a healthy market share of 28.4% in Sabah, Peninsular Malaysia saw a significant rise in market share from 12.1% in 2024 to a whopping 17.1% in 2025.
Isuzu Malaysia’s Chief Operating Officer, Kenkichi Sogo, said “What we have clearly seen is a growing number of buyers who have discovered the merits of owning and driving an Isuzu D-Max.”
“Not only do they purchase a versatile vehicle that has far-reaching capabilities for their daily use and leisure, the D-Max’s exceptionally low running cost, superior dependability and cheap road tax ensures that customers still come out with a winning hand,” Sogo added.
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The top three best-selling variants of the Isuzu D-max are all equipped with the 1.9-litre BluePower turbodiesel. The 1.9L 4×4 Auto Premium, 1.9L 4×4 Auto Standard, and 1.9L 4×2 Auto Plus collectively make up 72.7% of the D-Max’s total sales.
The 1.9-litre four-cylinder turbodiesel mill produces 148 hp and 350 Nm, and is paired to either a six-speed manual or automatic gearbox, with drive sent to either the rear-wheels only (on 4×2 variants) or through a part-time four-wheel drive system.
These variants are priced as follows, on-the-road and without insurance:
- Low-Ride 4×2 MT – RM 92,199
- Single Cab 4×4 MT – RM 100,949
- Auto Plus 4×2 AT – RM 111,499
- Standard 4×4 AT – RM 118,999
- Premium 4×4 AT – RM 137,649
The Isuzu D-Max is also available with a 3.0-litre turbodiesel engine, which makes an increased 187 hp and 450 Nm. These variants are priced as follows:
- Single Cab 4×4 MT – RM 107,888
- Premium V-Cross 4×4 AT – RM 144,138
- X-Terrain 4×4 AT – RM 161,938
