Proton has just unveiled the name for its electric vehicle (EV) series – e.MAS. The new EV series brand name also comes with a new logo, which the brand’s Chief Designer, Azlan Othman says is a reimagination of the Proton tiger logo.
The e.MAS logo looks identical to the latest Proton logo, which was unveiled back in 2019, but now presents a flatter and clearer image of the tiger, according to the Chief Designer, giving it a more modern look. This new Proton e.MAS tiger logo will appear at the front of Proton’s future all-electric models. An “e.MAS” badge will also be slapped on the back of those models to signify their all-electric identity.
A new turquoise colour has also been introduced for the e.MAS brand. Azlan Othman says this new colour is based on Proton’s existing Super Nova Blue colour but has been enhanced further. The hue of green in the turquoise colour is said to represent cleaner energy, as well as safer for the environment and the planet.
Aside from launching the e.MAS EV brand, Proton has also appointed its first 17 e.MAS dealerships which are stationed nationwide, including in Sabah. These dealerships consist of existing Proton dealerships as well as new ones. Proton also emphasised that in order to sell the e.MAS EVs, its existing Proton dealerships must adhere to certain criteria, which are not specified at the time of writing.
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If you were hoping for Proton to unveil its first electric vehicle (EV), we hate to tell you that they did not, as the launch of the said model will only happen at the end of this year (2024). Proton previously invited Malaysians to name its upcoming EV lineup via its “Proton Brand Name Contest”, which received 25,432 entries in 16 days, from May 20 to June 5, 2024. The contest poster showed the front silhouette of the car which looked like the Geely Galaxy E5, the car speculated to be what Proton’s first EV will be based on.
The contest poster showed the front silhouette of the car which looked like the Geely Galaxy E5. The E5 made its world debut at Beijing Motor Show 2024 and is built on Geely’s GEEA 3.0 platform with cell-to-body (CTB) integration.
Measuring 4,615 mm in length, 1,901 mm in width, and1,670 mm in height, with a 2,750 mm long wheelbase underpinning it, the Geely Galaxy E5 is about the same size as the Honda CR-V. Powering the EV SUV is a front-mounted single-motor setup that puts out 160 kW (218 hp metric). The Galaxy E5 is offered with two battery size options, namely 49.52 kWh and 60.22 kWh, giving it CLTC-rated driving ranges of 440 km and 530 km respectively. What do you think of Proton’s EV brand name – e.MAS? Are you excited for the imminent launch of what could be the first national EV?
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