Porsche Malaysia, represented by Sime Darby Auto Performance (SDAP), has collaborated with Women Photographers Malaysia (WPM) to organise the “Greatness through HER lens” initiative in conjunction with International Women’s Day. Celebrating the spirit of inclusivity in photography, which is traditionally a male-dominated industry, the initiative saw women photographers going for an experiential photography adventure with the new and locally assembled (CKD) Porsche Cayenne.
The convoy of Porsche Cayenne, driven by women photographers around Malaysia and abroad, left Porsche Centre Ara Damansara to various locations in Janda Baik for a photography challenge. The photographers were given six different categories to focus on at these picturesque pitstops, which challenged their versatility through their creative lenses. Winning photos were submitted by Aun Pein, Fish Quan, Atiqah Is, Joanna James, and Yuki Eyok.
Sime Darby Auto Performance Chief Executive Officer, Christopher Hunter said, “Porsche has always been committed to the power of collaboration and storytelling to drive positive change. Starting out on a trailblazing journey with Annice, ‘Greatness through HER lens’ is a continuation of that collaboration.”
“With WPM, we hope to inspire women everywhere to embrace their uniqueness and showcase their unique perspectives, whilst pursuing their dreams with confidence”, Hunter added.
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Women Photographers Malaysia co-founder, Annice Lyn said, “In an industry where women are under-represented, ‘Greatness through HER lens’ serves as a catalyst for change, providing female photographers the opportunity to shine and challenge stereotypes. By harnessing the collective power of our diverse perspectives, we can create meaningful connections and amplify the voices of women through the medium of photography and foster a more supportive and inclusive community.”
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