BMW Group Malaysia held its business briefing at the upcoming Auto Bavaria Balakong dealership today, as a first preview of their latest state-of-the-art facility built around the new “customer-centric” Retail.NEXT corporate concept – the first of such in Klang Valley.
Formerly known as Auto Bavaria Sungai Besi since its establishment in 1997, the outlet has now been revamped to span a whopping 240,057 square feet. Once fully opened and operational, Auto Bavaria Balakong will be one of the largest BMW Group showrooms in the country.
The Retail.NEXT concept is characterised by the outlet’s new modern design language, including a unique lush facade, a courtyard garden, as well as an outdoor terrace. Unlike a traditional showroom with a front desk, the display floor now consists of multiple “interactive customer consultation stages” located throughout the showroom, where the sales assistants – now called BMW Geniuses – will be on-ground to guide visitors around.
The Auto Bavaria Balakong showroom will also feature a newly refurbished Grand Klasse Lounge, alongside their corresponding handover bays, to further emphasise on the brand’s focus on premium and luxury experiences. Lifestyle facilities such as the BMW Cafe and lounge areas provide customers a relaxing space to wait for their cars during service appointments, or even when charging at the outlet’s DC and AC charging points.
In addition to BMW vehicles, the massive dealership will also display an extensive range of vehicles from across the BMW Group, including Mini and BMW Premium Selection porfolios.
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Speaking during the event today, Sime Darby Berhad Group CEO, Dato’ Jeffri Salim Davidson, said: “The Retail.NEXT Dealership concepts blends phygital innovation with modern aesthetics and engaging environment. Every aspect of our new Auto Bavaria Balakong showroom is meticulously crafted to elevate the automotive viewing and purchasing journey, infusing opulence and sustainability at every juncture.
“We’re dedicated to not only offering premium vehicles but also consistently elevating luxury experience for our customer, providing a comprehensive range of aftersales services, fostering a premium atmosphere that perfectly complements our customers’ ownership experience.”
The Auto Bavaria Balakong outlet is set to open sometime later this year.
