Automobili Lamborghini made history in 2023 with the company selling over 10,000 cars in a year for the first time ever. With 10,112 cars sold (10% up from 2022), the achievement coincides perfectly with the company’s 60th anniversary, which also saw the introduction of new exciting models from the Italian carmaker.
Of the 10,112 Lamborghinis sold in 2023, the best-selling model was the Urus with 6,087 units sold. The company’s second best-selling model was the Huracan with 3,962 units sold in 2023. Lamborghini also sold 63 of its cars that are equipped with its iconic V12 engine (the last 12 Aventadors and 51 few-offs).
Automobili Lamborghini Chairman and CEO, Stephan Winkelmann said, “It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark. Playing a role in achieving this milestone for Lamborghini is an honor for me and for all the people who work tirelessly to achieve this goal. This is a success made possible by the commitment of everyone, a major accomplishment based on true teamwork. But as always, we’re not stopping at single milestones, and we’re ready to take on more exciting new challenges in 2024.”
Notable news by the company in 2023 included the introduction of the launch of the Lamborghini Revuelto, the unveiling of the Lamborghini Lanzador concept car, and the debut of the Lamborghini SC63. The Revuelto is Lamborghini’s first V12 High-Performance Electrified Vehicle (HPEV) which paves the way for even more exciting models.
The company’s Chief Marketing & Sales Officer, Federico Foschini said, “This outstanding achievement is a clear sign of the growing perception of our brand worldwide and confirms that the strategy we’ve adopted is succeeding. It’s a success made possible also thanks to the invaluable contribution of our network of 184 dealerships operating in 54 different markets. Our aim for 2024 is to confirm our growth trend in the three macro-regions also thanks to the contribution of Lamborghini Revuelto.”
