Isuzu Malaysia’s new 3S Centre in KL pilots a new retail outlet design



Isuzu Malaysia has unveiled a new 3S centre in Kuala Lumpur today, showcasing a new retail outlet design. With a bolder and more vibrant façade and a distinctive logo tower, the new outlet design is more recognizable to customers.

Sitting on 1,400 square metres of land, the 3S facility at Jalan Jinjang Permai in the northern part of Kuala Lumpur offers a full range of Isuzu products and services. The products range from the Isuzu D-Max pickup trucks to light-, medium-, heavy-duty lorries and prime movers.

Isuzu Malaysia Chief Executive Officer, Sunsuke Okazoe said, “This new outlet features a strong brand image to reflect the changing outlook of Isuzu’s retail business. The modern design elements and improved facilities are designed to ensure customers not only purchase the best products, but also receive a corresponding sales and after-sales experience under one roof.”

The showroom section of the Isuzu 3S facility features an air-conditioned interior where pick-up trucks are displayed and a sheltered foyer where lorries can be viewed in comfort. The outlet also boasts a spacious service centre that can accommodate up to four light-duty vehicles and two medium-duty trucks simultaneously.

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Customers bringing their vehicles in for after-sales attention can enjoy refreshments in the lounge as trained technicians care for their Isuzu vehicles.

Distinguishing new Isuzu outlets from the rest is a prominently featured Isuzu logo and a logo tower at the entrance. 3S centres that offer truck after-sales care will feature a large forecourt for ease of parking and manoeuvring of trucks.

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The new design also revamps the interior of the Isuzu outlets. Among the main highlights are:

  • Welcoming façade & friendly reception area
  • Cozy lighting and inviting ambience
  • Merchandise corner for Isuzu enthusiasts
  • Environmentally friendly digital information panels
  • Dedicated delivery bay for pick-up trucks
  • Spacious & modern display areas including hero car viewing space

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The new Isuzu 3S facility in Kuala Lumpur will be the first outlet to feature the new outlook with others around the country following suit. The entire transformation exercise will take approximately 2 years to complete with the entire network expected to showcase the new identity by December 2024.

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