BMW previews the XM Label Red, in case the XM wasn’t bold enough – 750 hp, 1,000 Nm

Ahead of its Autumn debut in autumn 2023, the BMW XM Label Red has been previewed in an Instagram post by BMW M GmbH. The ‘Label Red’ is a new moniker that is used for the XM, replacing the usual ‘Competition’ moniker.

In the Instagram post, BMW M GmbH states that the BMW XM Label Red produces 750 hp and 1,000 Nm, although these figures are based on the Label Red’s current stage of development. Powered by a hybrid V8 twin-turbo powertrain, the engine makes 585 hp and 750 Nm while the electric drive system makes 197 hp and 280 Nm.

Stitched image from the original post

For context, the ‘regular’ BMW XM with a hybrid twin-turbo V8 powertrain makes 653 hp and 800 Nm. The engine makes 489 hp and 650 Nm while the electric drive system makes 197 hp and 280 Nm. With an eight-speed Steptronic transmission, the 0-100 km/h acceleration is done in 4.3 seconds.

Living up to the ‘Label Red’ moniker, the exterior of the BMW XM Label Red is adorned with red details such as the red surrounds on the kidney grille, the red trim around the side windows, and the red details on the wheels. Only one angle of the XM is shared on the Instagram post, and we don’t get a glimpse of the interior. However, a splash of red is likely to decorate the cabin of the BMW XM Label Red.

RELATED: BMW XM bookings open for Malaysia starting 20 Oct, RM1.4 million estimated price

‘Regular” version of the BMW XM

The BMW XM is the first PHEV BMW M car and it was unveiled to the world in September this year. It is the second M Car after the BMW M1 to be built from the ground up without an existing ‘regular’ BMW platform. It was also unveiled this year in conjunction with the 50th anniversary of BMW M.

Controversial but starting to gain fans, the design of the BMW XM is what the brand would describe as giving off a “singularly extrovert aura”. Like the BMW M1, the rear of the BMW XM also features two BMW logos, albeit this time engraved into the flat rear window. Wheel sizes for the XM range from 21 to 23 inches.

For Malaysia, bookings have been opened for the ‘regular’ version of the BMW XM starting October 20, 2022. The standard V8 Hybrid M car is expected to fetch a price of RM 1,400,000 for Peninsular Malaysia and RM 820,000 for Langkawi.

RELATED: Is this quad-motor EV prototype hinting at the next-gen BMW M3?


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