Mercedes-Benz has appointed Sagree Sardien as the new President and Chief Executive Officer (CEO) of Mercedes-Benz Malaysia, effective July 1st 2021.

Sardien will also concurrently hold the role of Head of Region, Mercedes-Benz Cars SEA II. With over 20 years of automotive industry experience and 13 years of those with Daimler, Sardien started as the Head of Operations in South Africa for Daimler’s Fleet Management division.

During her tenure in South Africa, she held various leadership positions across the Daimler organisation including Fleet operations, Logistics, Sales, Product Management and Customer Services, in South Africa.

Sardien was also responsible for the implementation of the Retail of the Future business model in the South African market, transforming the sales environment to Model D between 2016 – 2018, where Mercedes-Benz maintained the number one position for premium brand in the country.

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Three years ago, Sardien moved to Stuttgart, Germany, where she was the Head of Sales for Region Overseas markets, comprising Japan, South Korea, Australia, New Zealand, Middle East, Egypt, Turkey and South Africa.

Sagree Sardien said, “I am excited to join the Malaysia and SEA II regional team. In the last few years, Mercedes-Benz has grown from strength to strength in the premium automotive segment in the region. It is an incredible and opportune time to join the company, and I look forward to contributing to the implementation of our ambition to shape the future of mobility and support the transformation of the automotive environment.”

Mercedes-Benz Malaysia also announced the arrival of Edmin Naidoo as Vice President of Customer Services MBC Malaysia and SEA II. Like Sardien, Naidoo has also built-up plenty of his experiences on Mercedes-Benz working culture in South Africa.

In collaboration with the Customer Service team of Region Overseas, Naidoo was also responsible for introducing best practice steering tools, digital KPI dashboards and Customer Services chat-bot for retailers, advancing the standards of digital transformation in the region. Naidoo, who has been with the Mercedes-Benz brand for over 25 years, is passionate about introducing digitized concepts to the market, enabling customers and retailers to enjoy the advantages of the Digital Service Drive Transformation.

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As the newly appointed Head of Customer Services, MBC Malaysia & SEA 2, Edmin Naidoo said, “We are entering an exciting time where innovation including data at the core allows us to create hyper-personalized ecosystems, where our customers can experience true Mercedes moments that are Best-in-Class. I am excited to join the SEA team to build upon our achievements in shaping the future of service products that offer our customers a Mercedes of Service Experience.”

Sardien’s appointment comes into effect as the incumbent, Dr. Claus Weidner, completes his tenure in Malaysia since appointed in 2015 and Naidoo’s new role commences as Jeffrey Simon finishes his three-year term in Malaysia.