Who says that nobody wants an electric sports car? Make one good enough, and people will naturally snatch it up. The Porsche Taycan is the best example of that – despite being in the market for just a little over a year, reception for the fully-electric Porsche has shot right through the roof with 20,015 units sold last year, even though many denounced it even before its very existence.
The figure is even more impressive when you take into account the six-week pause in production due to the ongoing Covid-19 pandemic. In fact, the Taycan’s sales performance nearly eclipsed the entire 718 range – that is the 718 Cayman and 718 Boxster combined! On a side note, we recently got to sample the Porsche 718 Cayman GT4 on the Sepang Circuit recently – be sure to check out what we thought about it!
The Porsche Taycan was just slightly bested by the 21,784 units of 718s sold last year, which is nothing short of remarkable for its first-year outing of a completely new model. Despite a promising start though, the electric Porsche still has a long way to go in comparison to Porsche’s true staples (in terms of sales).
Overall, Porsche sold a total of 272,162 cars worldwide in 2020 – 3% down from the previous year, but not unexpected given the circumstances. However, the brand did manage to find sales growth in Asia-Pacific, Africa and Middle East by 4%, with China by itself thriving 3%.
After the fairly positive 2020 result, Porsche is optimistic about its future developments in 2021. “We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others,” said Porsche executive board member of Sales and Marketing, Detlev von Platen.
“We are full of optimism and looking forward to 2021, a year that will also be characterised by unique experiences with the Porsche brand.”
The Porsche Taycan was launched here in Malaysia in September last year. A total of three variants is available here locally – the Taycan Turbo S, the Taycan Turbo and the Taycan 4S, with prices starting from RM725K for the entry-level 4S model.