Grab is launching their own supermarket – that’s right. Called GrabSupermarket, the new service will be a delivery-only grocery service which promises next-day delivery at no cost!
While the application already has a GrabMart feature, GrabSupermarket differentiates itself by having its own fully functional and stocked dark store (not catering to walk-in customers), offering a wide variety of household needs from fresh produce, frozen food, packaged food and beverages, to homecare, household products, personal health, supplements and more.
According to Grab, the GrabMart feature is meant to cater to your emergency needs with deliveries in 30 minutes or less, while the new GrabSupermarket aims to “deliver the convenience of a full online grocery shopping experience”, boasting greater value and perhaps the most attractive feature especially when compared to other competing services, no delivery fees.
GrabSupermarket is part of Grab’s efforts to offer more income opportunity to Grab’s delivery network – which currently services the aforementioned GrabMart as well as GrabFood – while providing an end-to-end service for local producers, farmers wholesalers and fast-moving consumer goods (FMCG) brands to serve directly to Grab’s existing customer base.
Leveraging on Grab’s existing application and payment systems, customers can purchase all of their groceries needs without having to leave their homes or pull cash out from their wallets – in line with the Covid-19 guidelines.
The service will begin its pilot trial starting today, and will be available for Grab customers around Section 12 and 13, Petaling Jaya. Customers looking to try out the service can access the GrabSupermarket via the “Mart” tile on the application’s home screen. More information on the new GrabSupermarket service can be found on Grab’s website here.