There may be a couple of months left before we put an end to this miserable year but it’s probably safe to say none would top Porsche’s latest publicity stunt – a takeover of the Burj Khalifa – in conjunction with the regional launch of the all-electric Taycan which was introduced here last month.

Using 1 million LED lights to create the largest single display surface in the world, the display covered a total area of 33,000 square metres on the 828 metre tall building. It projected Porsche’s greatest milestones dating back to the early 1900s, all the way to the introduction of the Taycan.

Porsche Middle East, CEO, Dr. Manfred Braeunl said, “Electricity has been running through Porsche’s veins from day one and the brand is a pioneer in shaping the mobility of tomorrow with innovative products setting the benchmark for the industry. The all-new Taycan is a culmination of over 70 years of experience building sports cars, merged with incredible new driving technologies. But first and foremost, it is a true Porsche offering pure emotion and extraordinary driving pleasure.”

Like the Taycan models launched here, Porsche Middle East will also be receiving the Taycan 4S, Taycan Turbo, and the Taycan Turbo S in the coming weeks. Locally, prices for the Taycan starts from RM725k for the Taycan 4S, RM 999k for the Taycan Turbo and RM1.195 million for the Taycan Turbo S.

The Nurburgring record holder is powered by two electric motors, essentially making it all-wheel drive, with up to 625 hp (761 hp with Overboost) with 1050 Nm in the Turbo S model. 0 to 100 km/h can be done as quickly as 2.8 seconds, and where electric driving range is concerned, the Taycan can return up to 463km.


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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.