Collaborations are all the rage these days and car manufacturers are no exception to this phenomenon. Simply slap a name with some pop culture influence, as Lamborghini did with Supreme, and you’d have something that kids of today can relate to and take notice – as the assumption go at least. As far as I’m concerned, I’m more of a BMW M50i xDrive Gran Coupe “Kyoto Edition” kinda guy.
Like Lamborghini, BMW has done the same thing but with KITH, a New York lifestyle brand. The end result is a limited edition BMW M4 Competition with visual enhancements both on the inside and out. There are no performance upgrades on this one although all 150 units have found its way to a new home.
Without further ado, we’ll get to the most interesting bit of the car – its roof. The “KITH” lettering is not merely a sticker nor is it painted on. Instead, it’s actually woven into the roof’s carbon fibre surface!
At the front, the BMW roundel gets an additional ring made up of BMW M’s colours – the first time BMW has ever altered its badge for a collaboration partner. Elsewhere, the “KITH” lettering can also be found on the boot lid, the seat headrests, arm rest and the centre console.
The limited-edition M4 is available exclusively with Frozen Black, Frozen Dark Silver and Frozen Brilliant White matte paint finishes. The three colours pay homage to the three most popular colours for the BMW E30 M3 back in the day. Inside, the hideous colour combination on the M4’s seats continue with the tri-colour M Carbon bucket seats.
Aside from the car, also launched is a 96-piece collection of exclusively-designed apparel and accessories by KITH as a result of its collaboration with BMW. We’ve seen them; they’re not very attractive and way too expensive.
As for performance figures, everything remains unchanged. You get 510 hp and 650 Nm from a 3.0-litre twin-turbo straight-six paired to an 8-speed automatic gearbox. Power is sent solely to the rear wheels, although if you need even more assurance, the M4 Competition can be specified with an all-wheel drive system.