Honda Malaysia announced today that it has received over 920 bookings for the all-new 2020 Honda Accord since the model’s local launch in February this year, retaining its number one position in the D-segment in the first half of 2020 with a market share of 40%. Among the units booked, close to 500 units of the Honda Accord have already been delivered to customers nationwide.

The top-of-the-range Honda Accord TC Premium (TC-P) variant is the most popular among the two, accounting for 78% of the total bookings to-date. Among the units booked, 33% of new Accord owners opted for the Platinum White Pearl colour, which costs a premium over other standard colours.

The central region sees the highest demand for the D-segment executive sedan, contributing 42% of the total bookings, followed by the Southern and Northern region with 23% and 19% respectively.

Honda Malaysia chief Executive Officer Toichi Ishiyama cited the sales tax exemptions as part of the government’s short term economic recovery plan (PENJANA) as a major contributor to the Accord’s success.

“Since its launch, the bookings and sales performance for this flagship model have gradually increased, where the major contribution was during the Conditional Movement Control Order (CMCO) period that helped to continue its momentum. The national recovery economic plan especially the sales tax exemption introduced by the Malaysian Government has also supported the car sales substantially,” said Ishiyama.

The 10th-generation Honda Accord was introduced in February this year with two variants on offer – TC and TC-P. Both variants are powered by the same 1.5-litre turbocharged engine, paired to a CVT gearbox to deliver 201 hp and 260 Nm of torque – higher than the previous-generation 2.4-litre engine.

Aside from the modernised engine, the Accord also comes with a fresh new exterior design, featuring a sloping roofline in a fastback-like design. Despite its low and wide design, overall length has been shortened by 34 mm, while the wheelbase is elongated by 55 mm, resulting in a more spacious cabin.

The popular TC-P variant is also equipped with the Honda Sensing advanced driver assistance suite, which now includes features such as adaptive cruise control with low-speed follow and auto high beam, in addition to the existing forward collision warning with auto braking assist, lane keep assist, and lane departure warning.

The range-topping variant also gets a 360-degree camera, rear cross traffic monitor, tyre deflation warning, and the smart parking assist system with steering assist and brake assist for both parallel and reverse parking. Honda Lanewatch camera, eight parking sensors, six airbags, and driver attention monitor is standard across both variants.

With the sales tax exemptions in place until the end of 2020, the Honda Accord starts at RM178,203.00 for the TC variant, and RM187,390.73 for the TC-P variant. For the latest revised price list for Honda models in Malaysia, click here.

If you’re wondering how the all-new Honda Accord stacks up against its European competitors such as the Volkswagen Passat Elegance, do check out our in-depth review here!

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