In line with the recent trend of digitalisation, Honda Malaysia has announced that its latest line of Honda merchandise, dubbed the TEI series, is now available to purchase on the Shopee e-commerce platform.
The TEI series (which represents Trust, Equality and Individuality), unveiled in March this year, consists of 21 unique items in four collections – Corporate, Lifestyle, Activewear, and Travel.
To celebrate the launch of the Honda Malaysia Official Store on Shopee, the company will be organising a one-day only “five-pronged attractive deals” sales event this Saturday, 25 July. Customers will enjoy RM10 storewide vouchers, Shopee Coins cashback vouchers, 10% shocking sales, 10% mall sales, and RM7 deals (llimited stock, first come first serve) for the following items:
- Crossbody Bag
- 30-inch umbrella
- Key ring and key pouch set
- Shoe bag
- Collapsible water bottle
- Unisex hoodie (size M)
According to Honda Malaysia, the TEI series has been well-received by Honda fans in the country, with an 18% increase in sales in its first month since introduction when compared to the previous merchandise line-up. The most popular items in the series come from the Lifestyle collection, which contributed 46% of the total merchandise sales.
Honda Malaysia Managing Director and Chief Executive Officer Toichi Ishiyama said, “We are delighted to expand our line of Honda Official Merchandise on Shopee, making it readily available to everyone especially the digital savvy customers who prefer online shopping.
“We are confident that Malaysians will appreciate the convenience of shopping at their fingertips, especially in this challenging time of the COVID-19 pandemic where digitalisation has been greatly accelerated,” added Ishiyama.