The insatiable appetite for Porsche SUVs continues unabated with both the Cayenne and Macan models constituting over 60% of total sales in the Asia Pacific region in 2019. Porsche delivered 3,025 units which contributed to a 41% increase over 2018, making Asia Pacific one of the fastest growing regions in the world.
The Cayenne model led the Porsche sales charts with an increase of 154% at 1,070 units, with the Cayenne plug-in hybrid making up for more than half of total deliveries, while the Macan grew by 84% with 1,090 units delivered. The Porsche 911 also contributed 352 units over the calendar year, recording a 16% increase, while the Panamera and 718 series managed 312 and 201 vehicles respectively.
Leading regional markets include Thailand (922 units), Singapore (591 units), New Zealand (415 units), Malaysia (367 units) and Vietnam (326 units).
“2019 was a momentous year for Porsche Asia Pacific. The strong performance across markets was a result of the attractive product portfolio, which stirred customer excitement for the Porsche brand and sports cars. Our success was also possible because of the strengthened market and business development strategy built together with our business partners in the region,” said Arthur Willmann, Managing Director of Porsche Asia Pacific.
Willmann also reminded Porsche fans that 2020 promises to be a pivotal year as Porsche enters the era of electromobility with new Taycan, the first all-electric Porsche. Porsche will also compete in Formula E for the first time in the region, namely in Jakarta, Indonesia, while Porsche Carrera Cup Asia events are scheduled to happen in Vietnam (Hanoi Street Circuit), Singapore (Marina Bay Street Circuit), Malaysia (Sepang International Circuit) and Thailand (Bangsaen Street Circuit and Chang International Circuit).