It seems clear that when luxury is concerned, Mercedes-Benz are the go-to guys but when it comes to driving, buyers know where to get the good stuff.
BMW may have missed out on the No.1 spot in global vehicle sales for the premium segment, selling 2.1 million cars in 2019 as compared to the 2.3 million units Mercedes-Benz offloaded but their performance divisions have had the complete opposite impact.
This is as BMW announced a new sales record of 135,829 units of M vehicles sold – a 32.2% jump from the year before. By comparison, Mercedes-AMG shifted marginally lesser at 132,136 units.
The USA was the single biggest market for these M delights – gobbling more than 44,000 units, followed by BMW’s motherland and the UK.
The Americans also had the strongest appetite among all for AMGs, followed by Germany, the UK, China and Japan.
BMW M CEO, Markus Flasch said, “We are very proud of the fact that we have been able to acquire market leadership in the performance/high-performance automobile segment for the first time in the almost 50 years of the company’s history.”
In addition to the encouraging news, BMW also announced that their latest assault in the high performance market will include the premiere of the new BMW M3 and M4 Coupe this year.