2018 was an action-packed year for Mercedes-Benz Malaysia (MBM) most notably the launch of locally assembled AMG products, opening of standalone Mercedes-Benz Certified Pre-Owned Centres, new Dream Cars launches amongst others.
In the span of 12 months, MBM has introduced 20 new products to their portfolio compromising of new models like the W177 A-Class, facelifts like the updated C-Class range as well as new variant replacements like the E 300 AMG Line to replace the E 350 e Plug-in Hybrid. With the aggressive product offensive and customer-centric activities, MBM recorded their most successful year yet in 2018.
In 2018, MBM delivered a total of 13,079 cars to new owners, 9 per cent more than the previous year. This places Mercedes-Benz again as the number 1 premium brand in Malaysia with 2.4 per cent market share. The company also recorded their best ever Q1 results with 3,335 cars delivered and June 2018 was their best month in history with 1,750 cars sold which was largely attributed to the tax-free holiday.
The breakdown of models sold are as below:
|Model||Units Sold||Change compared to 2017|
|Compact Cars (A-Class, CLA, GLA)||1,875||-7.7%|
|Locally Assembled Limousines (C-, E-, S-Class)||7,910||+12%|
|SUVs (GLC, GLE)||2,613||+0.5%|
|Dream Cars (AMGs, Coupes, Cabriolets)||662||+77%|
Every product range except the Compact Cars registered growth compared to the previous year and this is largely due to the transition period for new model change of the Compact Cars. MBM Vice President of Sales and Marketing, Mark Raine believes that the newly launched A-Class and Compact Cars will improve the numbers in 2019.
Notably, of the 662 units Dream Cars sold, 550 of them were AMG models. No wonder MBM introduced the official AMG Owners Club Malaysia (AOCM) to elevate the AMG experience for owners.
2018 was also a stellar year for Mercedes-Benz Services Malaysia (MBSM) with a servicing portfolio of RM2.7 billion, up 23 per cent compared to the previous year. To date, four out of 10 cars are financed by MBSM while five out of 10 cars are insured by MBSM.
On after sales, the brand serviced 148,800 cars throughout 2018 – unmatched in the premium car segment. To date, 35 dedicated dealerships make up the backbone for the brand’s sales and aftersales touch points, marking the three-pointed star as the largest premium dealer network in the country.
On its outlook for the year ahead, MBM President and CEO, Dr Claus Weidner said: “2019 will be another exciting year for Mercedes-Benz with refreshing innovations and new benchmarks to elevate the customer experience. We are excited to share these updates in due time.”