Mercedes-Benz Malaysia (MBM) had just experienced its best ever first quarter of 2018 with a total of 3,335 vehicles sold – registering a 13.2% growth compared to the first quarter of 2017. In January 2018 alone, MBM sold an impressive 1,200 vehicles and 1,185 units in Febuary.
In Q1 of 2018, MBM’s locally-manufactured C-Class, E-Class and S-Class, collectively recorded a total of 1,965 units sold. Elsewhere, 596 units from the compact segment were sold, consisting of the A-Class, B-Class, GLA and CLA models.The SUV range, a growth driver for the MBM, charted a total of 675 units sold while the exclusive Dream Cars range recorded a 1% jump from 2017, with 94 units sold.
To put this remarkable feat into perspective, just five years ago, in Q1 of 2013, MBM only sold 1,211 units – surpassing the 2,000 units mark in 2016; up from 1,886 in 2015 to 2,658 in 2016.
Earlier in the month, Mercedes-Benz announced its best ever quarter on a global scale at 594,304 units with the best month of all time in March 2018 at 237,307 units.
MBM recently also held its inaugural Dealer of the Year awards in March 2018 where respective dealers were acknowledged with awards like Dealer of the Year, Best Performance in Sales and Best Performance in After-sales, to name a few.
For a holistic Mercedes-Benz ownership experience, Mercedes-Benz Services Malaysia (MBSM) continues to offer customisable financial and insurance solutions. As a result, MBSM recorded a servicing portfolio of over MYR 2.4 billion – with four out of 10 new Mercedes-Benz financed and insured by MBSM.
Since the start of 2018, 249,106 customers were handed the keys to their new Mercedes-Benz, more than ever before in the first quarter of a year. South Korea, India and Malaysia also set new sales records in the first three months of this year.