As the sole distributor of DS cars in Malaysia, Naza Euro Motors launched the DS Store, a first of its kind not just in Malaysia but in South East Asia that projects the refined world of DS Automobiles.
The DS Store’s design concept follows after DS Automobiles’ signature design philosophy for its outlets in key global markets, which in turn is inspired by the DS Spirit of Avantgarde.
The new DS Store Petaling Jaya has the capacity to display three cars at any one time – one of which is the new DS 7 Crossback – while offering 3S facilities to serve as a one-stop centre for DS owners.
“With DS Automobiles’ fervent support and vision to continue accelerating DS brand development in Malaysia, we plan to invest RM5 million for marketing, operations and such in 2019, on top of the initial investment of RM2 million to set up the flagship store,” added Group CEO of Naza Corporation Holdings, Dato’ Samson.
A dedicated Customer Lounge, which looks like the sitting area for boyfriends and spouses in a luxury boutique, allows customers to configure, personalise and purchase their DS vehicles, assisted by a DS advisor. Also present is a VR Zone, to give visitors a virtual and interactive experience with the latest DS models.
“Each DS Store embodies DS Automobiles universe and is inspired by parisian luxury boutiques with its very own atmosphere. It is designed to place the customer at the centre of the brand experience,” said CEO of DS Automobiles, Yves Bonnefont.