And it’s a Touareg. After introducing no less than nine new models in 2018 for the Chinese market, CEO of Volkswagen Brand China, Stephan Wöllenstein said the brand’s product offensive will be even more aggressive in 2019.
It’s important to look at how far Volkswagen has come in China, to really appreciate where they’re at in the present day.
Back in 1985, when the Chinese market only had 5,100 vehicles in total, over 2,000 units of which were Volkswagen vehicles. Fast forward seven years later, Volkswagen China had delivered over 100,000 units and by 1997, deliveries exceeded the 1,000,000 mark.
The fifth and 10 millionth customers were greeted in 2006 and 2011 while in 2015 the 20 millionth Volkswagen found its way to China’s roads.
Within the three years from 2015 to 2018, Volkswagen delivered another 10 million car and now in November 2018, 33 years after Volkswagen set foot in what is the biggest automotive market since 2009, when measured by unit production.
With its joint venture partners, FAW-Volkswagen (a joint venture between VW Group and FAW Group) and SAIC Volkswagen (formerly known as Shanghai Volkswagen Automotive), the brand is set to introduce another five new models in 2019, including three SUVs.
The new models will also include three locally-produced, battery-electric versions of well-known Volkswagen models.