It’s called the Audi RSQ e-tron and it’s a fictional fully-electric concept designed for super-spy Lance Sterling voiced by Will Smith in the upcoming animated film, Spies in Disguise.

The concept features a hologram speedometer and special gadgets for secret agents along with fully automated driving features and other Audi assistance systems – basically Audi’s way of reaching out to the masses, through animation, on its mobility solutions for the future.

“An international spy story with future technologies that can save the world is the perfect match for the Audi brand. Like our cars, fun, innovation and performance are key elements of the storyline,” said Vice President of Marketing Communication at AUDI AG. Giovanni Perosin.

It’s not the first time Audi’s been involved with film-making and it’s certainly not the brand’s first encounter with Will Smith. If you remember, they were both featured together in I, Robot, a sci-fi thriller released in 2004.

The concept then was also named the RSQ and was the source of inspiration for the highly-successful Audi R8 two years later – both trademarked with Audi’s single frame grille.


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Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.