Proton Cars have just held a flag-off ceremony here at its manufacturing plant in Tanjung Malim to mark its resume of export activities in Egypt after a three-year hiatus.
The last shipment to Egypt was sent in December 2015, compromising 320 units of the Proton Gen 2 and Persona. Export operations came to a halt due to the devaluation of the local currency which made it impossible to price new vehicles competitively.
A total of 225 Proton cars will set sail on 22 September 2018 from Northport Klang and are set to arrive at Alexandria port in Cairo on 6 October 2018 where they will be received Proton’s distributor in Egypt, Alpha Ezz El-Arab. Alpha Ezz El-Arab will then distribute to seven branches and dealers that serve the local market.
Deputy Chief Executive Officer of Proton, Dato’ Radzaif Mohamed said: “Proton is excited at being able to export its cars to a market where they have proven to be popular in the past. Buyers there value the safety, reliability and strong resale price of Proton cars, qualities evident in the three models set to be launched in Cairo in October. To ensure sufficient stocks, the distributor has ordered an additional 280 units to be shipped next month with a target of 1,000 cars for the whole of 2018.”
Aside from resuming new car sales in Egypt, the local distributor will also be introducing Proton’s new CI (corporate identity) in three outlets, the first showrooms to carry Proton’s latest CI outside of Malaysia.
“The move to adopt our new CI shows our distributor is in step with our aim of building a consistent brand experience and image for PROTON internationally. It will also help in our aim to add to the more than 13,000 Proton cars that have been sold in Egypt since 2004,” Dato’ Radzaif added.