In a bid to prove just how rewarding it is for Grab drivers to use Proton cars as their revenue-generating ‘partners’, Proton Edar organised the Proton Wealth on Wheels Challenge 2018 where participants were tasked to get the most out of one tank of fuel over a day to win lucrative prizes.
A total of 2,181 drivers were recruited for the challenge in July, with the first 1,000 receiving a service voucher worth RM30 from Proton. The qualification contest was then carried out from 1st to 5th August in the Klang Valley with the best performers selected from each model category (Iriz, Persona and Saga) to compete in the final. These finalists were rewarded with RM500 sales vouchers redeemable for new car purchases.
On the challenge day, the finalists had their fuel tank topped up and sealed before setting off at 9am with a mission to earn as much as possible using the least amount of fuel before returning at 5pm to tally up the fuel consumption achievements.
“The PROTON 1 Tank Adventure reminded car buyers that Proton cars can take them on some wonderful journeys around Malaysia using just one tank of fuel. With Grab, we wanted to show their driver-partners that a Proton car helps them get around quickly, safely and economically, leaving more money in their pockets at the end of the day,” said Abdul Rashid Musa, Chief Executive Officer of Proton Edar.
When the results were tabulated, Lim Poh Aik emerged victorious in the Saga category with RM168 earned using 16 litres of petrol; Tun Kamalul Zaman bin Abdul Jamal took top honours in the Persona category with an impressive RM353 over 25 litres while Long Mun Fai won the Iriz category by garnering RM158 with 16 litres of fuel used. For their efforts, each took home a grand prize worth RM6,888 comprising Proton sales vouchers and special incentives from Grab Malaysia.