Mercedes-Benz Malaysia today introduced the new EQ brand for the local market – a designation which will be catered to models like the C350e and E350e – known as EQ Power products.

EQ Power will pave the way for EQ, a title reserved solely for the pure electric vehicle range which had been previewed extensively by the Generation EQ concept car introduced at the Paris Motor Show in 2016.

The name EQ is derived from the Mercedes-Benz brand of values of emotion and intelligence. The all-new brand under the Mercedes-Benz portfolio will also includes the likes of Mercedes-AMG and Mercedes-Maybach.

“By launching the EQ brand led by our technology leaders and range-topping EQ Power C350e and E350e plug-in hybrid automobiles, we are able to create something highly emotional. The thrill of immediate acceleration with the sustainability of efficient energy consumption”, said Mercedes-Benz Malaysia, Sales & Marketing, Vice President, Mark Raine.

He added, “To us, electric mobility is more than an alternative drivetrain. The EQ brand is our technology calling card for customer-focused electric mobility. It extends beyond the vehicle itself to an ecosystem designed to deliver the best value, convenience and luxury to our customers and fans.” Following the launch of the first Mercedes-Benz charging station in Bangsar Shopping Centre, MBM had introduced new charging stations in Sunway Pyramid, Pavilion Kuala Lumpur and Desa Park City. Similar to the renaming strategy for the C350e and E350e plug-in hybrids, all current and future charging stations will be rebranded as EQ facilities.

Mercedes-Benz Services Malaysia introduces the EQ Agility Care package to enhance the ownership experience of the EQ Power C350e or EQ Power E350e. For an ownership tenure of over three to five years, customers will enjoy scheduled vehicle maintenance and servicing along with an EQ Power charging wallbox packaged with their new EQ Power C 350 e and EQ Power E 350 e over the same period.