As China’s leading car manufacturer and exporter, Chery now aims to conquer Europe

Chery has revealed design sketches of the first model from its all-new model line for global markets which although still bears the Chery nameplate, incorporates a new “Life in Motion”design philosophy. It will be due for its world premier at the Frankfurt Motor Show in September.

“The world premiere of our new compact SUV marks the start of our approach to European sales with a new model line. Launching within a few years, all models in the line-up will feature characteristic styling, user-focused technology, electrified powertrains and advanced safety features,” said Chery R&D Centre Shanghai, Executive Vice President, Ray Bierzynski.

The man behind Chery’s new “Life in Motion” design direction is Chief Designer, James Hope whose aim is to attract the young, urban and forward-thinking demographic with a preference for sophisticated, high quality products.

The new design direction is inspired by nature with the incorporation of “hydrodynamic surfacing features” to convey the seamless flow of running water. It’s muscular proportions project confidence, bolstered by a sense of stability with its wide track and large wheels.

The brand’s unique face features full LED headlamps, a sharp chrome horizontal bar, complemented further by chrome trims on the front bumper, side skirts, window surrounds topped off with a neat rear light cluster design at the back.

Chery plans to start selling passenger cars in Europe with a focus on SUV and crossovers after dominating the Chinese export market with over 1.2 million units sold overseas since it was founded in 1997.  As it cements its status as China’s leading vehicle exporter for 14 consecutive years, domestically, it is also the first Chinese car manufacturer to surpass the six million mark in vehicle sales.

In 2016 alone, Chery sold over 700,000 vehicles, with a year-on-year rise of 28%. Of those figures, approximately 100,000 vehicles were exported, representing almost 30% of all Chinese vehicle exports.


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