After a high-flying year in 2016, Mercedes-Benz Malaysia (MBM) is continuing the momentum into the first quarter of 2017. In Q1 alone, MBM shifted 2,945 vehicles, charting a double-digit growth of 11 percent compared to the same period last year.
MBM remains the leading premium marque in Malaysia with a 2.3 percent market share in the premium passenger cars segment. Let’s take a look at the breakdown:
- W205 C-Class CKD – 1,083 units
- W212 E-Class CBU – 610 units
- W222 S-Class CKD – 127 units
- X205 GLC – 491 units
- GLE & GLE Coupe – 103 units
- S-Coupe, C-Coupe, CLS, E-Coupe & AMG GT S – 93 units
- A-Class, B-Class, GLA & CLA – 434 units
- V-Class – 4 units
The GLC marked a 306 percent growth compared to Q1 2016 while the Dream Cars range saw a 365 percent growth compared to the same period last year. Commenting on the remarkable Q1 2017 results, MBM explained that this is led by its diverse product portfolio, premium after-sales support and peace of mind financing solutions from Mercedes-Benz Services Malaysia (MBSM).
“We are in the business of cars and people. Being the pioneer and foremost innovator in the automotive business, our success is driven by our cutting-edge technology and commitment of placing customers at the centre of our activities. Our best practices have enabled us to immerse customers in a 360° Mercedes-Benz experience that encompasses both the Best Products and the Best Customer Experience,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
Moving forward, MBM has plans to launch two new models, one facelift, 14 new variants and four special edition models in 2017, starting with the A-Class Urban Hunting Edition, E-Class CKD and E 350 e plug-in hybrid.