Yup, you read that right. Porsche has reported that its operating profit for Q1–Q3 2025 stands at EUR40 million (approx. RM196 million), representing a devastating 99% drop compared to the EUR4.035 billion (approx. RM19.77 billion) recorded in the same period of 2024.
That is in spite of a relatively stable sales revenue, which only saw a drop of 6%, amounting to EUR26.86 billion (approx. RM131.58 billion) compared to EUR28.56 billion (approx. RM139.91 billion) across the same period in 2024. Total deliveries fell by 6% to 212,509 cars, down from 226,026 vehicles delivered in the previous year.
Overall, this results in Porsche recording an operating return on sales of just 0.2%, a significant drop from the 14.1% achieved in 2024.
Porsche says the main reason for this drastic drop in profits is the company’s strategic realignment, coupled with several challenges. These challenges include increased expenses from realigning its product strategy, challenging market conditions in China, ‘one-off’ effects relating to battery activities and organisational changes, and the impact of US import tariffs.
However, it is not all doom and gloom for Porsche, as the company recorded an increase in automotive net cash flow to EUR1.34 billion (approx. RM6.56 billion) by the end of Q3 2025, up from EUR1.24 billion (approx. RM6.07 billion) in the previous year.
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Furthermore, Porsche recorded new all-time high deliveries in the USA and in the “Overseas and Emerging Markets,” with the North America region alone recording 5% growth in deliveries.
According to Stuttgart, the proportion of electrified models delivered increased significantly to 35.2% compared to the same period in 2024. Of these, 23.1% were fully electric (EV) models, and 12.1% were plug-in hybrid (PHEV) models.
The model line recording the strongest growth was the Porsche Macan, with 64,783 cars delivered, which is an 18% increase over 2024.
Looking ahead, Porsche’s management remains confident. Porsche AG, Member of the Executive Board for Finance and IT, Dr Jochen Breckner, affirmed that the company is preparing for long-term profitability.
“We are gearing Porsche towards strong, long-term profitability,” Breckner explained. “We expect 2025 to be the trough that precedes a noticeable improvement for Porsche from 2026 onwards,” Breckner said.
“Our goal is to sharpen our brand and make our products even more individual, exclusive and desirable. In doing so, we are building on a strong foundation: a loyal customer base, a renewed and attractive product portfolio, and one of the most iconic brands in the world,” he added.
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