Audi is considering an early end to production for the Audi Q8 e-tron and Q8 Sportback e-tron models, currently manufactured at its Brussels facility. This decision comes amidst a global decline in customer demand for electric luxury vehicles, impacting these specific models. The Audi Q8 e-tron, launched in 2018 (back then known as the e-tron), was instrumental in pioneering Audi’s journey into electric mobility. However, the introduction of new electric models built on the Premium Platform Electric (PPE) has shifted consumer preferences. This shift has translated into a significant drop in incoming orders for the Q8 e-tron.
Beyond the market decline, the Brussels plant itself presents its own challenges. The location near Brussels city center limits flexibility in layout changes, and the site also faces high logistics costs. These factors contribute to higher production costs compared to other Audi facilities. Given these circumstances, Audi is contemplating an early conclusion to the Q8 e-tron production line in Brussels. This decision could potentially impact employment at the site and necessitate exploring alternative solutions for the plant’s future, including a possible shutdown.
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To address these concerns, Audi Brussels has initiated a formal information and consultation process with the company council, mandated by Belgian law. This process will involve transparent discussions with stakeholders to explore solutions for the employees and the Brussels facility, potentially including alternative production options. “The announcement of the intention does not mean that a decision has been made,” clarifies Audi Brussels CEO, Volker Germann. He emphasizes the importance of open and constructive dialogue throughout the process, ensuring all perspectives are considered.
Employee representatives are also voicing their concerns. Audi Committee in the European VW Group Works Council, spokesperson, Rita Beck emphasizes the need for long-term prospects for the Brussels plant and its workforce. She hopes the consultation process will lead to a sustainable solution for all parties involved. Audi AG, Member of the Board of Management for Production and Logistics, Gerd Walker acknowledges the difficult decision and expresses Audi’s commitment to responsible action. He assures collaborative efforts with all stakeholders to explore viable solutions during the consultation process.
The future of the Q8 e-tron production in Brussels remains uncertain. This situation highlights the dynamic nature of the electric vehicle market and the challenges faced by automakers in adapting production strategies to evolving consumer preferences and cost considerations.
